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Archive for the tag “Tranquilpen”

The Step By Step Way: “How Not To Start Writing”

Whether you are writing an article or an eBook or just about anything else, you hope to gain recognition, fame or money for, or perhaps all three, the exact way not to start, is to choose a topic you are interested in!

You may know a great deal about a certain topic, the truth is, that every human being know how to do something really well, so you start feverishly writing your article or eBook, then you pray that it will be read or that it sells really well. Unless you are extremely lucky, It’s not going to happen.

Any person who does this planned to fail dismally. Many eBooks that have all the characteristics of a good seller, have have failed massively, simply because the writer just assumed that other people would surely want to read about their topic. This could be vastly different from what people actually want to read about. Without research to back up your subject, your project is “dead in the water.”

Simply Give People What They Want

If it were that simple, then how come every writer hasn’t written a best seller? Well it is a whole lot harder to do, than all these so called Gurus are claiming it to be. No one is sitting around out there in cyberspace waiting for a chance to throw money at you, I mean logically speaking why isn’t everyone doing it? The real deal is that these Gurus know that much of what they push or peddle, is yesterday’s big thing and minus the bells and whistles stuff, they’ve got nothing significant to sell you but a pocket full of dreams, stuff which probably never worked in the first place.

What I am saying, is that there are ways available online, to sell out dated, incomplete and even useless stuff to prospective buyers. You see, they are selling an idea of something as opposed to selling an actual working product. this is not a new concept and is not unlike the selling of a “salted Mine” or worthless “mine” back in the days of the gold rush. For those of you who are unfamiliar with the term, I will explain it like this,  all that is needed is to scatter a few grains of gold dust around inside the so called Mine.  Then find a newcomer or newbie, with cash and sell him the idea of gold.

You will most likely end up with trying desperately to mine a useless piece of land, and when you eventually give up, the perpetrator is usually long gone and busy setting up his next victim or fall guy.You will be exceedingly more wise and successful if you write about a subject that people will really want to read about. This sounds so simple, but happens to be so diabolically true. as the hundreds of thousands of writers of articles and books have discovered to their detriment. Here is an example of what I mean. There are millions of people who want to loose, but, what a huge portion of them really want, is a way to look slimmer. That may not be a great example, since I haven’t actually done the research, but you can see what I’m getting at.

How To Research A Topic

Before you decide on your topic, there are two things you will have to do:

1. now what people want to read about and will be prepared to actually pay money for.

2. Know which of those topics you are an expert about, or can research enough to write about.

What Do You Know Most About?

Believe it or not, as I mentioned above, we are all experts at something. To many, the topic would be obvious, but to others, it just may not be that obvious. So then, how do you start?                        Write down everything that you have an interest in, or know a lot about. For me that would be copywriting and sales etc., and some of my hobbies would be knife-making, fishing, swimming and reading.

If you are battling to get started on your list, ask your family members and friends what they can come up with, regarding what they feel you are particularly good at.

It may just surprise you to see what they found. They could even possibly give you some new ideas, like you know how to put a keen cutting edge on knives and scissors, or you really have an inspiring way to motivate people.

.

Just What Do People Actually Want?

Here now, is the tricky part, how to match up what you can write about, with what people want to read.

In the first place, you need to find out what topics sell. Usually, the how to topics sell. They are the ones that motivate and inspire people to reach a goal. The goal might be to make some money

A popular choice could be, How To Make Money Mastering New Skills or Losing Weight or another improved or better way to do A, B, or C.

Right at the top of your list of tools is Word Tracker.com. This great tool has been at the start all of my successful articles and eBooks, because it shows you exactly what people are searching for on Google at any given time. It is a paid for tool but allows you some free initial searches before they expect you to open an account with them. I use their paid for version now, but I started off with the free searches when I started out with my writing career. Needless to say, this is not the only available research tool as you will eventually gain a better understanding of how to fine tune you writing efforts.The information you will be getting from it, will be priceless.

To start with, type only the word “tutorial” into the keyword space bar and do a search. Remember to type the word tutorial only at first. This will give you a wider search result.

Search results of 30,000 daily searches for of the items is good. In actual fact, there will a lot more  than that, but because we are using the free version of  W.T. you only get to see the top 100 results. Now you have a list of topics, that you know for sure, that people want to read. Like I said, Word Tracker is not the silver bullet for writing top class articles and eBooks, but it is an exceedingly better place to start.

You also need to see what the competition for your choice of topics is like, for example, if one of your topics shows 120 daily searches, that is an ample amount of people interested in finding more about your topic. This would be a clear indicator, that an article or eBook is needed.

Next, do a Google search, (not a Word Tracker search) for that same topic, and see what comes up.

What To Check For On A Google Page 

Look at the top of the list of webpages, and in particular, the first ten (top 10). You need to check if any of them are offering an eBook or Pdf. Using an example again, Look at the top of the page just below the search bar, it may reflect a total of thousands or even millions of searches and no books written on the topic. This is good, but I prefer to work with lower figures, say up to 500,000.people searching for the topic globally.

Next, open each one of those top ten websites, one at a time, and see what their overall quality is like and ask yourself, if you could possibly compete with them or not.

Finally, check to see if any of them are:any “.edu” sites among them. if so, do not use that topic, but choose another topic from your list and start writing with confidence. Above all have fun.

Warm regards,

Andre’ Hartslief.

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How to Write Magnetic Headlines

 





Your headline is the first, and perhaps only, impression
you make on a prospective reader. Without a compelling
promise that turns a browser into a reader, the rest
of your words may as well not even exist.
So, from a copywriting and content marketing standpoint,
writing great headlines is a critical skill.
 Here are some interesting statistics.
 
On average, 8 out of 10 people will read headline copy,
but only 2 out of 10 will read the rest. This is the 
secret to the power of your title, and why it so highly
determines the effectiveness of the entire piece.

Remember, every element of compelling copy has just one
purpose to get the next sentence read. And then the
sentence after that, and so on, all the way down to your
call to action. So it’s fairly obvious that if people
stop at the headline, you’re already dead in the water.

The better your headline, the better your odds of
 beating the averages and getting what you’ve written
read by a larger percentage of people.
This 11-part series will provide you with concrete
guidance that’ll have you writing better headlines in
no time.Read on...
 

This link goes …

This link goes directly to my articles posted on Wikinut.com

http://www.wikinut.com/author~togkk/Tranquilpen/

Writing Copy? Why Grammar Is Not Everything and What You Should Do About It

It may seem like a contradiction but grammar in writing, is indeed not everything when it comes to writing copy. When producing an article, news story or press release, there are various factors that have to be considered in order to write truly exceptional copy – the kind of copywriting that people will find useful enough to actually finish reading. Find out what these are and learn how to use them together in order to maintain balance in your written work:

Content matters, first and foremost!

Content in this context refers to substance – the overall worth of the write-up. It doesn’t refer to the number of words used or type of words you chose to write. What does your write-up say? What value can the readers get out of it? Are you substituting good grammar and big words because you have nothing else to say?

Although you shouldn’t be afraid of big words, it’s always better not to complicate things for your readers. Determine your target audience first – their interests, capacity, what writing they find useful and interesting – and then write for them. By placing more importance on what your readers can get out of your write-up, you will be producing more substance out of your copy. After all, what’s great grammar if there’s nothing good in what you have to say?

Focusing solely on grammar is distracting

One common mistake among writers is obsessing about grammar when they begin to write. As a result, they get distracted, derailed from their train of thought. Imagine having a really terrific idea and then worrying over where to place a comma or which clause to use first. The great ideas and content that could have come out of you as a writer and made your writing better can get lost or confused with other ideas and concerns.

When writing, don’t worry too much about grammar, at least at first. Write down words as they come to you. Don’t let the subject of grammar bother you when inspiration strikes. Only when you’re done should you then go over what you have written to check and improve it. Only then should grammar be a concern. After all, how can you proofread something you haven’t even written yet?

Even the greatest focused on substance and not on form

The great American writers Ernest Hemingway and William Faulkner had a famous rivalry. Faulkner, a writer praised for his intricate prose style (that initially confused his readers), criticized Hemingway’s trademark simplicity.

Hemingway fired back, saying that there are ‘simpler and better words‘, even saying that Faulkner shouldn’t think that ‘big emotions come from big words‘. Refusing to give in and use what he called ‘10-dollar words‘, Hemingway continued to write in his simple, easy style. He is still well-loved and much-admired as an author today.

Grammar is not everything, but…

Grammar may not be everything but it is still a major component of good copy. You can’t just ignore the value of good grammar because it isn’t the be-all and end-all of writing.

Good grammar is equated to professionalism and is considered the true sign of a skilled and experienced professional. Furthermore, it’s also considered as one of the signs that what you have written is reliable. Bad grammar, on the other hand, is for amateurs, lazy writers and scammers.

Although grammar is not everything in writing copy, don’t ignore it. Use it as a means to improve what you have already written and progress as a writer.

5 Ways to Write Copy and Avoid Being Clever and Critical

 

There are times when writing can inspire such strong emotions that you
find yourself becoming critical or overly clever. While it may sound 
or look good to you and a few people who know you, it may not always
have the same kind of reception with the rest of your audience. By 
using a tone of writing carelessly, you might not get the kind of 
results you want. Here are reasons why you should avoid being clever
and critical just to write copy and how to improve your writing 
instead.
 Being overly clever is seen as arrogance
You've probably come across writers who try too hard to impress their 
audience. You will agree that they often seem condescending and 
annoying. The reader's usual reaction is often, 'What, does this 
writer think I'm dumb?'  

By being too clever, you'll alienate your audience, who won't be 
too pleased at being subjected to a write-up that seems to insinuate
that they are ignorant. Instead, speak to them the way you would to a 
respected colleague and don't simply assume that you know better.

Being critical can ruffle the wrong feathers

There are writing styles and topics that call for a writer to use a 
critical tone. Satire, for example, is very often critical. However,
really great writers still manage to inject good humor into the 
writing, which is actually a sign of genuine talent.  

When writing reviews, for example, you also need to be critical in 
order to inform the reader the positive and negative points of the 
person, event or product being reviewed.  Being critical could be 
harsh but if you can phrase your sentences well, your write-up will
be easier and more fun to read.  

Be like Shakespeare

No, it's not about iambic pentameters and rhymes but being able to 
state the obvious without doing so. Instead of confronting the issue 
upfront by being clever and critical, find ways to describe, illus-
trate, critique or opine. You can add words, omit some, use metaphors
and other tricks of the language. The key here is to produce a well-
written piece.  Just don't overdo it, though or people will know you're
trying to be clever.

Avoid strong language

You don't have to be offensive just so people will know that you have
something to say. Sometimes, writers can't help using strong language 
when trying to be critical about something.  

Some writers may even use strong language in the hopes of preventing
boredom in their readers. However, this trick often backfires since
not everyone is appreciative of language used only in B action movies
and street fights. If you use strong language out of context, your 
readers might think that you are either trying to be clever or being 
overly critical.

Instead of falling into this trap, turn to useful references such as
a dictionary or a thesaurus for better alternatives.  You'd be sur-
prised at how well you can write copy that expresses exactly what you 
want to say using well-chosen words. You'll gain more respect for it.

Use humor instead

Instead of being clever and critical when writing copy, consider appea-
ling to your readers' funny side. Some of the best writing ever
produced used humor to express opinions and ideas even about the most
serious of topics. Doing so will allow you to explore a different
aspect of your subject and to offer your readers a means to see things
in a different light.

8 Types of Headlines That Sell

There are effective ways on how to infuse your visitors the sense of urgency your page is trying to convey. Since the most crucial part of your site is the part where the visitors land, headlines are very vital to bring to them your point at the most immediate time possible.

Writing the best headline is not too complicated as many marketers would think; it can be simple if you will follow the right process. Rather than thinking of how you should write your headline, think of what it should say to your visitors. To help you think about a possible headline, listed here are the types of headlines to choose from:

1.News Headline. If your service or product proposes something newsworthy, publicize it on your headline. You’ll naturally use this to present your new product or an enhancement on your existing product. You can make use of words like Now, New, Introducing, Just Released, Finally, At Last or Announcing to make your News Headline more appealing. For example: Finally! A New Diet Pill that Can Work For Just Seven Days!

2.Benefit Headline. Features do not sell but benefits do. To compose a winning benefit headline, you must be overly familiar with your market. This will let you offer them a compelling and powerful benefit driven headline that will easily entice your audience. Research on every little benefit that your prospects are looking for on a product or service. En example of a benefit headline is: Cleans and Whiten Your Teeth…

3.Guarantee Headline. These are headlines which present appealing benefits and guarantee results. If your product or service gives powerful guarantee, let your would-be customers know it by showing it on your headline. For example: Whitens your Skin in just 10 days… Money Back Guarantee!

4.How to Headline. There are many “How Tos” present either in books or sites so you wouldn’t be wrong on this type. Try placing “how to” on your headline and it will really be enticing for your prospects to know what solutions, information and advices you have for their problems. For example: How to Win Back Your Husband…

5.Testimonial Headline. This type of headline utilizes testimonials of customers for the headline. Your customers will sell for you since they will be talking of the benefits they gain from your products. For Example: I Earn A Lot By Just Purchasing this Self-Help Book

6.Question Headline. You must be cautious when using this type. You must be well informed of your market or you may blow your chances of winning them by this advertising drive. The good types of question headlines are those that encourage your prospects to be involved. For example: Have You Turned Your First Date into Disaster?

7.Command Headline. The type of headline which instructs your costumers on what they will do. The command must encourage action through benefit offerings that will really help them. Most effective headlines must start with action verbs. For example: Stop Your Financial Problems!

8.Reason Why Headline. This headline will give your prospective costumers particular reasons why they need to read your sales letter, your website or your ad. These headlines are effective since they include specific numbers and facts. For example: Easy and Fun Ways to Earn $500 From Home.

You can model your headline from the types listed above; but be sure to sizzle your headlines to compel your prospects to read your site. Move beyond the usual and create your headline at a different angle. Add up some new attention grabbing terms and see your sales surge up!

Freedom to write anywhere

Freedom to write anywhere

Simplicity Rules in Copy Writing

The adage”Simplicity is Beauty” does not only apply to individuals but it will also benefit you if you’re into copy writing. The simplicity rule should also apply on your copy. You can be a learned writer from your school but the style can be that which is impersonal, rigidly structured and formal.

To attract visitors to your site, being simple is good. Since readers are primarily interested on what you have to say, you may entice them to read on or discourage them and give up. Creating a simple yet concise and clear copy that is easy to read and comprehend is the best way to inform your clients of your point. Here are some easy tips to simplify your website and make it a winner:

1. Create simple and clean designs with a clear navigation system. You can repeat the images, colors, formatting and text throughout the site since guests will not wonder if they have unintentionally left your site.

2. For your background, use contrasting colors and avoid using light texts on light backgrounds. Dark texts are easier to read on a light background. Be careful with your background patterns since they can obscure the site’s content instead of flattering it. Avoid underlined or blinking texts. These texts may annoy and distract visitors. Your hyperlinks must be the only documents underlined on your site.

3. Make your copy easy to read, understand and use. Try your best to be lucid. Use simple words; those that are used for everyday speech. Use terms that are not to vague and very understandable. Don’t be too stuffy; remove pompous words and replace it with plain words. Minimize complicated gimmicks and constructions. If you can’t give the information directly and briefly, you must consider writing the copy again.

There are multi-syllable words that can be replaced by simple terms. For example, information can be replaced by a simpler word “facts”, demonstrate can be replaced with “show”, gratis with “free”, regarding with “about”, etc. Check each word and ask yourself if there are words that can still be simplified to lessen the syllable length. By this method, the words can easily roll off the readers’ tongue and they can easily remember them as they read.

4. Check your spelling and check spelling errors. This will not earn your site too many visitors. because this will make your page look unprofessional. You can utilize a spell checker such as the HTML Toolbox.

5. Don’t be over chatty and suspense killer. Surprises in the middle of one sentence is not informative, rather very irritating. Do not be too arrogant as well; don’t be too boastful in presenting your visitors of your intelligence and cleverness. This will not impress them but will surely bore them. Remember that your aim here is not only to present the readers of what you have but also to encourage them.

6. Do not be overly instructive. If you have so many words beginning with expect, consider, compare and imagine, the readers might think that what they’re reading are stylebooks or textbooks.

Writing a simple copy is vital since your goal is let your visitors understand what you’re trying to inform them with less effort on their part. The visitors wouldn’t want to spend long hours just figuring out what your site is all about.

You should aim to entice visitors to immediately click the order button without second thoughts. So write simple and win them all!

How to Put Action on Your Copy

Your brochures and catalogs are great. Your site is superbly designed and constructed; the content is simple and enticing. You just wait for your visitors to flood in but after long waiting hours, no one is still registering. You may now be asking yourself: “Why aren’t there any sales?” Think again! You maybe missing an important an important area which is: THE CALL TO ACTION.

A call to action is a web copy which instructs a reader on what you wanted him to do. This call to action can be in the form of a declarative, imperative and a command statement or just mere suggestions. With any marketing materials, it’s important to get your prospective clients to act… NOW! Here are several steps to follow to make a call to action that will definitely have your phones ringing and your sales increasing.

The first step is to do your research on the terms to be used for your call to action. The term must be associated with what your content is advertising. Chances are, the terms you maybe thinking had already been used by other copywriters and you should pay attention to this.

The second step is to write your content to lead to a straight call to action. Write the call to action clearly so that your visitors will know precisely what to do and how. Use phrases like “Register Now” or Click here” at an exact location where there is a button or a click through. Tell readers to call a toll number that is correct and still available.

Third step is to try to put your call to action on several locations on the web site, especially if there’s a lot of copy on your page. You can put the call to action after an introductory paragraph, the top of the page, and other parts of the site.

The fourth step is to make your site as direct as possible. Your visitors will want to know what they’re getting from your page as soon as they land on it. Get straight to the point immediately without having making your copy awkward.

The call to action may include a registration blank which ask for information such as the email address. The fifth step is to link these details to a shopping cart or an autoresponder to create your mailing list. Once you add a centered call to action to your copy, your efforts will make your web visitors to take your call to action.

As a word of advice, there are certain tips that you can apply. One is to start your call to action with a verb. To achieve clarity, keep the subject and verb close together; for example: “Ask your sales representative for details”. You must keep your call to action on your screen the entire time. If this would not be possible, you must let it pop several times so that irregular viewers may have a chance to see it. Lastly, inform yourself more about contextual relevance, serial position effect and chunking and coding.

Creating a simple, smooth and effective call to action is still an art. A straightforward and strong call to action can really bring a difference to your copy content and can convert it. The message on your call to action is really vital to the performance of your website. As an end note, always remember that a good copywriting will always include a call to action.

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