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Archive for the tag “headlines”

How to Write Magnetic Headlines

 





Your headline is the first, and perhaps only, impression
you make on a prospective reader. Without a compelling
promise that turns a browser into a reader, the rest
of your words may as well not even exist.
So, from a copywriting and content marketing standpoint,
writing great headlines is a critical skill.
 Here are some interesting statistics.
 
On average, 8 out of 10 people will read headline copy,
but only 2 out of 10 will read the rest. This is the 
secret to the power of your title, and why it so highly
determines the effectiveness of the entire piece.

Remember, every element of compelling copy has just one
purpose to get the next sentence read. And then the
sentence after that, and so on, all the way down to your
call to action. So it’s fairly obvious that if people
stop at the headline, you’re already dead in the water.

The better your headline, the better your odds of
 beating the averages and getting what you’ve written
read by a larger percentage of people.
This 11-part series will provide you with concrete
guidance that’ll have you writing better headlines in
no time.Read on...
 
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8 Types of Headlines That Sell

There are effective ways on how to infuse your visitors the sense of urgency your page is trying to convey. Since the most crucial part of your site is the part where the visitors land, headlines are very vital to bring to them your point at the most immediate time possible.

Writing the best headline is not too complicated as many marketers would think; it can be simple if you will follow the right process. Rather than thinking of how you should write your headline, think of what it should say to your visitors. To help you think about a possible headline, listed here are the types of headlines to choose from:

1.News Headline. If your service or product proposes something newsworthy, publicize it on your headline. You’ll naturally use this to present your new product or an enhancement on your existing product. You can make use of words like Now, New, Introducing, Just Released, Finally, At Last or Announcing to make your News Headline more appealing. For example: Finally! A New Diet Pill that Can Work For Just Seven Days!

2.Benefit Headline. Features do not sell but benefits do. To compose a winning benefit headline, you must be overly familiar with your market. This will let you offer them a compelling and powerful benefit driven headline that will easily entice your audience. Research on every little benefit that your prospects are looking for on a product or service. En example of a benefit headline is: Cleans and Whiten Your Teeth…

3.Guarantee Headline. These are headlines which present appealing benefits and guarantee results. If your product or service gives powerful guarantee, let your would-be customers know it by showing it on your headline. For example: Whitens your Skin in just 10 days… Money Back Guarantee!

4.How to Headline. There are many “How Tos” present either in books or sites so you wouldn’t be wrong on this type. Try placing “how to” on your headline and it will really be enticing for your prospects to know what solutions, information and advices you have for their problems. For example: How to Win Back Your Husband…

5.Testimonial Headline. This type of headline utilizes testimonials of customers for the headline. Your customers will sell for you since they will be talking of the benefits they gain from your products. For Example: I Earn A Lot By Just Purchasing this Self-Help Book

6.Question Headline. You must be cautious when using this type. You must be well informed of your market or you may blow your chances of winning them by this advertising drive. The good types of question headlines are those that encourage your prospects to be involved. For example: Have You Turned Your First Date into Disaster?

7.Command Headline. The type of headline which instructs your costumers on what they will do. The command must encourage action through benefit offerings that will really help them. Most effective headlines must start with action verbs. For example: Stop Your Financial Problems!

8.Reason Why Headline. This headline will give your prospective costumers particular reasons why they need to read your sales letter, your website or your ad. These headlines are effective since they include specific numbers and facts. For example: Easy and Fun Ways to Earn $500 From Home.

You can model your headline from the types listed above; but be sure to sizzle your headlines to compel your prospects to read your site. Move beyond the usual and create your headline at a different angle. Add up some new attention grabbing terms and see your sales surge up!

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