The adage”Simplicity is Beauty” does not only apply to individuals but it will also benefit you if you’re into copy writing. The simplicity rule should also apply on your copy. You can be a learned writer from your school but the style can be that which is impersonal, rigidly structured and formal.
To attract visitors to your site, being simple is good. Since readers are primarily interested on what you have to say, you may entice them to read on or discourage them and give up. Creating a simple yet concise and clear copy that is easy to read and comprehend is the best way to inform your clients of your point. Here are some easy tips to simplify your website and make it a winner:
1. Create simple and clean designs with a clear navigation system. You can repeat the images, colors, formatting and text throughout the site since guests will not wonder if they have unintentionally left your site.
2. For your background, use contrasting colors and avoid using light texts on light backgrounds. Dark texts are easier to read on a light background. Be careful with your background patterns since they can obscure the site’s content instead of flattering it. Avoid underlined or blinking texts. These texts may annoy and distract visitors. Your hyperlinks must be the only documents underlined on your site.
3. Make your copy easy to read, understand and use. Try your best to be lucid. Use simple words; those that are used for everyday speech. Use terms that are not to vague and very understandable. Don’t be too stuffy; remove pompous words and replace it with plain words. Minimize complicated gimmicks and constructions. If you can’t give the information directly and briefly, you must consider writing the copy again.
There are multi-syllable words that can be replaced by simple terms. For example, information can be replaced by a simpler word “facts”, demonstrate can be replaced with “show”, gratis with “free”, regarding with “about”, etc. Check each word and ask yourself if there are words that can still be simplified to lessen the syllable length. By this method, the words can easily roll off the readers’ tongue and they can easily remember them as they read.
4. Check your spelling and check spelling errors. This will not earn your site too many visitors. because this will make your page look unprofessional. You can utilize a spell checker such as the HTML Toolbox.
5. Don’t be over chatty and suspense killer. Surprises in the middle of one sentence is not informative, rather very irritating. Do not be too arrogant as well; don’t be too boastful in presenting your visitors of your intelligence and cleverness. This will not impress them but will surely bore them. Remember that your aim here is not only to present the readers of what you have but also to encourage them.
6. Do not be overly instructive. If you have so many words beginning with expect, consider, compare and imagine, the readers might think that what they’re reading are stylebooks or textbooks.
Writing a simple copy is vital since your goal is let your visitors understand what you’re trying to inform them with less effort on their part. The visitors wouldn’t want to spend long hours just figuring out what your site is all about.
You should aim to entice visitors to immediately click the order button without second thoughts. So write simple and win them all!
A common mistake that many people make when writing web copy or website content online is to assume that all their readers have all the time in the world to read a lot of words and go through an entire sea of text. Another common assumption is that people believe and remember everything that they learn online. However, the online writing arena is so much more competitive than the offline world: printed words are meant to be read, but online words are meant to be skimmed.
When you are writing copy, you need to speak your reader’s language. This requires knowledge of both tone and structure. In terms of structure, you need to follow your reader’s thoughts: your reader is thinking in terms of ideas, so present them quickly and in palatable shots. Have all your salient points ready and available in subheadings or bullet points. This can make it easier for your reader to skim through your copy and find what he or she needs. This also makes it more inviting for your reader to actually go through the work: by providing white space, you also give your readers’ eyes the chance to rest once in a while.
Now that you have drawn your readers in and made them stay, it’s time for you to speak their language. Now this is a rather tricky deal: a lot of different parts of the population speak language differently, and every single person has his or her own native language that he or she is most fluent in or most comfortable using. You will need to tap into the most general of these languages: this means research on your part, say by doing a marketing study by looking at how people talk in different forums and mailing lists. You need to look at how people talk and find a way for you to sound like them, but not too much: remember, if you try too hard, your writing will show it.
Here are a few more tips on how to make your readers hear themselves in you:
– You need to make your visitors excited about your products and services, so excited that they will shell out some of their hard-earned money to buy them. This means that you need to keep your copy excited: be upbeat and enthusiastic, and avoid language that is depressing or dull, or that is bland and commonplace. Avoid going for negative statements: say what a thing is, not what it is not; better yet, say what a thing can offer. Give statements of potential and promise, and entice your reader.
However, be careful, as being too exciting can actually make you look desperate and hard selling. Desperation shows up easily online, so don’t be too uppity-up. Upbeat does not mean hyperactive, and neither does it mean reckless excitement.
– Grab attention at the beginning of your copy and do not beat around the bush. You will reinforce this at the end, but start your copy so that people know the point of it immediately. The best content, therefore, should be at the start and end of your web page, in order to grab attention, and then keep it and allow your visitors to take something home. Moreover, keep your ending memorable and upbeat, as this is what your visitors will remember about you.
– Keep it short and simple. If you are able to get the ideas out in a few words without your website visitors having to scroll ever so many times to get what you mean, then you have it made.