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The Step By Step Way: “How Not To Start Writing”

Whether you are writing an article or an eBook or just about anything else, you hope to gain recognition, fame or money for, or perhaps all three, the exact way not to start, is to choose a topic you are interested in!

You may know a great deal about a certain topic, the truth is, that every human being know how to do something really well, so you start feverishly writing your article or eBook, then you pray that it will be read or that it sells really well. Unless you are extremely lucky, It’s not going to happen.

Any person who does this planned to fail dismally. Many eBooks that have all the characteristics of a good seller, have have failed massively, simply because the writer just assumed that other people would surely want to read about their topic. This could be vastly different from what people actually want to read about. Without research to back up your subject, your project is “dead in the water.”

Simply Give People What They Want

If it were that simple, then how come every writer hasn’t written a best seller? Well it is a whole lot harder to do, than all these so called Gurus are claiming it to be. No one is sitting around out there in cyberspace waiting for a chance to throw money at you, I mean logically speaking why isn’t everyone doing it? The real deal is that these Gurus know that much of what they push or peddle, is yesterday’s big thing and minus the bells and whistles stuff, they’ve got nothing significant to sell you but a pocket full of dreams, stuff which probably never worked in the first place.

What I am saying, is that there are ways available online, to sell out dated, incomplete and even useless stuff to prospective buyers. You see, they are selling an idea of something as opposed to selling an actual working product. this is not a new concept and is not unlike the selling of a “salted Mine” or worthless “mine” back in the days of the gold rush. For those of you who are unfamiliar with the term, I will explain it like this,  all that is needed is to scatter a few grains of gold dust around inside the so called Mine.  Then find a newcomer or newbie, with cash and sell him the idea of gold.

You will most likely end up with trying desperately to mine a useless piece of land, and when you eventually give up, the perpetrator is usually long gone and busy setting up his next victim or fall guy.You will be exceedingly more wise and successful if you write about a subject that people will really want to read about. This sounds so simple, but happens to be so diabolically true. as the hundreds of thousands of writers of articles and books have discovered to their detriment. Here is an example of what I mean. There are millions of people who want to loose, but, what a huge portion of them really want, is a way to look slimmer. That may not be a great example, since I haven’t actually done the research, but you can see what I’m getting at.

How To Research A Topic

Before you decide on your topic, there are two things you will have to do:

1. now what people want to read about and will be prepared to actually pay money for.

2. Know which of those topics you are an expert about, or can research enough to write about.

What Do You Know Most About?

Believe it or not, as I mentioned above, we are all experts at something. To many, the topic would be obvious, but to others, it just may not be that obvious. So then, how do you start?                        Write down everything that you have an interest in, or know a lot about. For me that would be copywriting and sales etc., and some of my hobbies would be knife-making, fishing, swimming and reading.

If you are battling to get started on your list, ask your family members and friends what they can come up with, regarding what they feel you are particularly good at.

It may just surprise you to see what they found. They could even possibly give you some new ideas, like you know how to put a keen cutting edge on knives and scissors, or you really have an inspiring way to motivate people.

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Just What Do People Actually Want?

Here now, is the tricky part, how to match up what you can write about, with what people want to read.

In the first place, you need to find out what topics sell. Usually, the how to topics sell. They are the ones that motivate and inspire people to reach a goal. The goal might be to make some money

A popular choice could be, How To Make Money Mastering New Skills or Losing Weight or another improved or better way to do A, B, or C.

Right at the top of your list of tools is Word Tracker.com. This great tool has been at the start all of my successful articles and eBooks, because it shows you exactly what people are searching for on Google at any given time. It is a paid for tool but allows you some free initial searches before they expect you to open an account with them. I use their paid for version now, but I started off with the free searches when I started out with my writing career. Needless to say, this is not the only available research tool as you will eventually gain a better understanding of how to fine tune you writing efforts.The information you will be getting from it, will be priceless.

To start with, type only the word “tutorial” into the keyword space bar and do a search. Remember to type the word tutorial only at first. This will give you a wider search result.

Search results of 30,000 daily searches for of the items is good. In actual fact, there will a lot more  than that, but because we are using the free version of  W.T. you only get to see the top 100 results. Now you have a list of topics, that you know for sure, that people want to read. Like I said, Word Tracker is not the silver bullet for writing top class articles and eBooks, but it is an exceedingly better place to start.

You also need to see what the competition for your choice of topics is like, for example, if one of your topics shows 120 daily searches, that is an ample amount of people interested in finding more about your topic. This would be a clear indicator, that an article or eBook is needed.

Next, do a Google search, (not a Word Tracker search) for that same topic, and see what comes up.

What To Check For On A Google Page 

Look at the top of the list of webpages, and in particular, the first ten (top 10). You need to check if any of them are offering an eBook or Pdf. Using an example again, Look at the top of the page just below the search bar, it may reflect a total of thousands or even millions of searches and no books written on the topic. This is good, but I prefer to work with lower figures, say up to 500,000.people searching for the topic globally.

Next, open each one of those top ten websites, one at a time, and see what their overall quality is like and ask yourself, if you could possibly compete with them or not.

Finally, check to see if any of them are:any “.edu” sites among them. if so, do not use that topic, but choose another topic from your list and start writing with confidence. Above all have fun.

Warm regards,

Andre’ Hartslief.

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How to Speak the Reader’s Language in Writing Copy

A common mistake that many people make when writing web copy or website content online is to assume that all their readers have all the time in the world to read a lot of words and go through an entire sea of text. Another common assumption is that people believe and remember everything that they learn online. However, the online writing arena is so much more competitive than the offline world: printed words are meant to be read, but online words are meant to be skimmed.

When you are writing copy, you need to speak your reader’s language. This requires knowledge of both tone and structure. In terms of structure, you need to follow your reader’s thoughts: your reader is thinking in terms of ideas, so present them quickly and in palatable shots. Have all your salient points ready and available in subheadings or bullet points. This can make it easier for your reader to skim through your copy and find what he or she needs. This also makes it more inviting for your reader to actually go through the work: by providing white space, you also give your readers’ eyes the chance to rest once in a while.

Now that you have drawn your readers in and made them stay, it’s time for you to speak their language. Now this is a rather tricky deal: a lot of different parts of the population speak language differently, and every single person has his or her own native language that he or she is most fluent in or most comfortable using. You will need to tap into the most general of these languages: this means research on your part, say by doing a marketing study by looking at how people talk in different forums and mailing lists. You need to look at how people talk and find a way for you to sound like them, but not too much: remember, if you try too hard, your writing will show it.

Here are a few more tips on how to make your readers hear themselves in you:

– You need to make your visitors excited about your products and services, so excited that they will shell out some of their hard-earned money to buy them. This means that you need to keep your copy excited: be upbeat and enthusiastic, and avoid language that is depressing or dull, or that is bland and commonplace. Avoid going for negative statements: say what a thing is, not what it is not; better yet, say what a thing can offer. Give statements of potential and promise, and entice your reader.

However, be careful, as being too exciting can actually make you look desperate and hard selling. Desperation shows up easily online, so don’t be too uppity-up. Upbeat does not mean hyperactive, and neither does it mean reckless excitement.

– Grab attention at the beginning of your copy and do not beat around the bush. You will reinforce this at the end, but start your copy so that people know the point of it immediately. The best content, therefore, should be at the start and end of your web page, in order to grab attention, and then keep it and allow your visitors to take something home. Moreover, keep your ending memorable and upbeat, as this is what your visitors will remember about you.

– Keep it short and simple. If you are able to get the ideas out in a few words without your website visitors having to scroll ever so many times to get what you mean, then you have it made.

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