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Archive for the tag “Andre G Hartslief”

The Step By Step Way: “How Not To Start Writing”

Whether you are writing an article or an eBook or just about anything else, you hope to gain recognition, fame or money for, or perhaps all three, the exact way not to start, is to choose a topic you are interested in!

You may know a great deal about a certain topic, the truth is, that every human being know how to do something really well, so you start feverishly writing your article or eBook, then you pray that it will be read or that it sells really well. Unless you are extremely lucky, It’s not going to happen.

Any person who does this planned to fail dismally. Many eBooks that have all the characteristics of a good seller, have have failed massively, simply because the writer just assumed that other people would surely want to read about their topic. This could be vastly different from what people actually want to read about. Without research to back up your subject, your project is “dead in the water.”

Simply Give People What They Want

If it were that simple, then how come every writer hasn’t written a best seller? Well it is a whole lot harder to do, than all these so called Gurus are claiming it to be. No one is sitting around out there in cyberspace waiting for a chance to throw money at you, I mean logically speaking why isn’t everyone doing it? The real deal is that these Gurus know that much of what they push or peddle, is yesterday’s big thing and minus the bells and whistles stuff, they’ve got nothing significant to sell you but a pocket full of dreams, stuff which probably never worked in the first place.

What I am saying, is that there are ways available online, to sell out dated, incomplete and even useless stuff to prospective buyers. You see, they are selling an idea of something as opposed to selling an actual working product. this is not a new concept and is not unlike the selling of a “salted Mine” or worthless “mine” back in the days of the gold rush. For those of you who are unfamiliar with the term, I will explain it like this,  all that is needed is to scatter a few grains of gold dust around inside the so called Mine.  Then find a newcomer or newbie, with cash and sell him the idea of gold.

You will most likely end up with trying desperately to mine a useless piece of land, and when you eventually give up, the perpetrator is usually long gone and busy setting up his next victim or fall guy.You will be exceedingly more wise and successful if you write about a subject that people will really want to read about. This sounds so simple, but happens to be so diabolically true. as the hundreds of thousands of writers of articles and books have discovered to their detriment. Here is an example of what I mean. There are millions of people who want to loose, but, what a huge portion of them really want, is a way to look slimmer. That may not be a great example, since I haven’t actually done the research, but you can see what I’m getting at.

How To Research A Topic

Before you decide on your topic, there are two things you will have to do:

1. now what people want to read about and will be prepared to actually pay money for.

2. Know which of those topics you are an expert about, or can research enough to write about.

What Do You Know Most About?

Believe it or not, as I mentioned above, we are all experts at something. To many, the topic would be obvious, but to others, it just may not be that obvious. So then, how do you start?                        Write down everything that you have an interest in, or know a lot about. For me that would be copywriting and sales etc., and some of my hobbies would be knife-making, fishing, swimming and reading.

If you are battling to get started on your list, ask your family members and friends what they can come up with, regarding what they feel you are particularly good at.

It may just surprise you to see what they found. They could even possibly give you some new ideas, like you know how to put a keen cutting edge on knives and scissors, or you really have an inspiring way to motivate people.


Just What Do People Actually Want?

Here now, is the tricky part, how to match up what you can write about, with what people want to read.

In the first place, you need to find out what topics sell. Usually, the how to topics sell. They are the ones that motivate and inspire people to reach a goal. The goal might be to make some money

A popular choice could be, How To Make Money Mastering New Skills or Losing Weight or another improved or better way to do A, B, or C.

Right at the top of your list of tools is Word This great tool has been at the start all of my successful articles and eBooks, because it shows you exactly what people are searching for on Google at any given time. It is a paid for tool but allows you some free initial searches before they expect you to open an account with them. I use their paid for version now, but I started off with the free searches when I started out with my writing career. Needless to say, this is not the only available research tool as you will eventually gain a better understanding of how to fine tune you writing efforts.The information you will be getting from it, will be priceless.

To start with, type only the word “tutorial” into the keyword space bar and do a search. Remember to type the word tutorial only at first. This will give you a wider search result.

Search results of 30,000 daily searches for of the items is good. In actual fact, there will a lot more  than that, but because we are using the free version of  W.T. you only get to see the top 100 results. Now you have a list of topics, that you know for sure, that people want to read. Like I said, Word Tracker is not the silver bullet for writing top class articles and eBooks, but it is an exceedingly better place to start.

You also need to see what the competition for your choice of topics is like, for example, if one of your topics shows 120 daily searches, that is an ample amount of people interested in finding more about your topic. This would be a clear indicator, that an article or eBook is needed.

Next, do a Google search, (not a Word Tracker search) for that same topic, and see what comes up.

What To Check For On A Google Page 

Look at the top of the list of webpages, and in particular, the first ten (top 10). You need to check if any of them are offering an eBook or Pdf. Using an example again, Look at the top of the page just below the search bar, it may reflect a total of thousands or even millions of searches and no books written on the topic. This is good, but I prefer to work with lower figures, say up to 500,000.people searching for the topic globally.

Next, open each one of those top ten websites, one at a time, and see what their overall quality is like and ask yourself, if you could possibly compete with them or not.

Finally, check to see if any of them are:any “.edu” sites among them. if so, do not use that topic, but choose another topic from your list and start writing with confidence. Above all have fun.

Warm regards,

Andre’ Hartslief.


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5 Ways to Write Copy and Avoid Being Clever and Critical


There are times when writing can inspire such strong emotions that you
find yourself becoming critical or overly clever. While it may sound 
or look good to you and a few people who know you, it may not always
have the same kind of reception with the rest of your audience. By 
using a tone of writing carelessly, you might not get the kind of 
results you want. Here are reasons why you should avoid being clever
and critical just to write copy and how to improve your writing 
 Being overly clever is seen as arrogance
You've probably come across writers who try too hard to impress their 
audience. You will agree that they often seem condescending and 
annoying. The reader's usual reaction is often, 'What, does this 
writer think I'm dumb?'  

By being too clever, you'll alienate your audience, who won't be 
too pleased at being subjected to a write-up that seems to insinuate
that they are ignorant. Instead, speak to them the way you would to a 
respected colleague and don't simply assume that you know better.

Being critical can ruffle the wrong feathers

There are writing styles and topics that call for a writer to use a 
critical tone. Satire, for example, is very often critical. However,
really great writers still manage to inject good humor into the 
writing, which is actually a sign of genuine talent.  

When writing reviews, for example, you also need to be critical in 
order to inform the reader the positive and negative points of the 
person, event or product being reviewed.  Being critical could be 
harsh but if you can phrase your sentences well, your write-up will
be easier and more fun to read.  

Be like Shakespeare

No, it's not about iambic pentameters and rhymes but being able to 
state the obvious without doing so. Instead of confronting the issue 
upfront by being clever and critical, find ways to describe, illus-
trate, critique or opine. You can add words, omit some, use metaphors
and other tricks of the language. The key here is to produce a well-
written piece.  Just don't overdo it, though or people will know you're
trying to be clever.

Avoid strong language

You don't have to be offensive just so people will know that you have
something to say. Sometimes, writers can't help using strong language 
when trying to be critical about something.  

Some writers may even use strong language in the hopes of preventing
boredom in their readers. However, this trick often backfires since
not everyone is appreciative of language used only in B action movies
and street fights. If you use strong language out of context, your 
readers might think that you are either trying to be clever or being 
overly critical.

Instead of falling into this trap, turn to useful references such as
a dictionary or a thesaurus for better alternatives.  You'd be sur-
prised at how well you can write copy that expresses exactly what you 
want to say using well-chosen words. You'll gain more respect for it.

Use humor instead

Instead of being clever and critical when writing copy, consider appea-
ling to your readers' funny side. Some of the best writing ever
produced used humor to express opinions and ideas even about the most
serious of topics. Doing so will allow you to explore a different
aspect of your subject and to offer your readers a means to see things
in a different light.

How Is Online Copywriting Different from Offline Copywriting?

To become an effective copywriter for the Web, the first thing you need to learn are the major differences between online and offline copywriting.

Who Reads It?

Offline copies are printed on various materials, and they’re something that some people may read just to pass the time. With no expectations, offline readers can afford to be more patient and forgiving.

Online copies, however, don’t have that luxury. More often than not, Internet users have a reason for visiting a website and they definitely have expectations when it comes to reading any online copy. And since they know what they want and what to look for, they’re more inclined to be impatient and wouldn’t hesitate to switch to another article if what they’re currently reading proves to be unsuitable.

One Chance from Start to Finish

Again, certain situations in the offline world give readers no chance to be choosy. Reading from a single magazine limits them to the contents of the magazine. If there are no other magazines available and they need to acquire certain information or, once again, they’re desperate to pass the time, they have no other recourse but to read the magazine from start to finish.

Second chances are rare for online copies and as such, you need to make every word powerful and significant from start to finish, beginning with your headline and until you finish your call to action.

Switching from one copy to another is also easier for online readers. With search engines more than ready to supply them with the next best link if your copy proves to be inadequate, the only way to keep their attention is by making every sentence worth their time.


Offline copywriters may occasionally have to worry about the costs of printing their works in a certain format. Too many paragraphs as well as larger fonts could make the cost of publishing escalate in an alarming rate, and for this reason, they’re forced to make adjustments, which are not always favorable to readers, to their works.

Online copywriters, in this case, stand to gain more from their line of work. Since text weighs little in terms of bytes, formatting rarely make a substantial difference to their work. As a result, they can afford to make more paragraphs and keep it short – exactly the way their online readers like it. Having large fonts aren’t a problem either. Indeed, they can change the color of the text and suffer from no additional cost.


Online readers have a habit of skimming, and they do it more frequently than their offline counterparts. Web copywriters will, of course, have to adjust their work accordingly.

Skimming makes optional formatting techniques in offline writing necessary in online copywriting. Subheadings are one of them. Their presence ensures that online readers are still able to comprehend the gist of the copy even if they’re skimming. If you can supply one subheading for every paragraph, that can only work to your favor!

Now that you’re aware of the differences between online and offline copywriting, you can apply what you’ve learned the next time you write an online copy. These newfound tips may make writing more difficult at the start, but rest assured they come with greater rewards!

Remember to double-check for errors before uploading your work. Good luck on keeping the attention of your readers!

5 Amazing Ways You Can Write Great Copy!

Everything about a write-up – its perceived value, efficacy and message – rests upon good copy. Copy is substance and without it, even the most skilled and well-meaning writer and his article will be ignored or derided, the article’s message lost and considered worthless. Is it still any wonder why people go through great lengths in order to produce a good piece of writing? Learn the ways you, too, can make copy good:

Know what you’ll be writing about.
There is nothing worse or even more pathetic than a writer who bluffs. True, many writers have written well-fabricated tales and passed them off as genuine but they were able to do so only because they backed up their writing with plenty of research.

If you were asked to write about cryptozoology right now, for example, how much would you be able to produce without using a single reference? Probably not a lot even to convince your 7-year-old niece.

To avoid groping blindly about regarding your subject and make your copy good, do research. Use at least three good references for your write-up. If you have to interview someone for it or try something yourself, then do so. This will allow you to gather enough information to use with your write-up.

Think about your readers

Your readers or audience have different voices. To make your copy good, consider carefully what it is they like and are interested in and then zero in on those. Speak their language so they become much more comfortable with what you have to say.

If you’re writing for kids aged 9 to 12, for example, you wouldn’t use the kind of language you write with if your audience were men and women in their 20s and 40s, right? Remember that you’re trying to sell an idea through your writing, so speak to your readers in a way they can easily relate to.

Watch your grammar

If you were a good listener during your grammar class, you might want to heave a sigh of relief. A high premium is placed on good grammar and if you want to make copy good, make sure you avoid hideous grammatical and spelling mistakes.

Be careful with subject-verb agreement, punctuation marks, tenses, sentence completion and clauses. Bad grammar is never viewed as good copy and is even dismissed as very amateurish and unreliable, even if it’s an expert talking.

Mind the headline

The headline serves as the introductory statement to your write-up. Without a good headline, there’s a good chance your target readers might ignore your article and look somewhere else. This is something you can’t allow to happen. Imagine having to miss 7 out of 10 readers just because your headline doesn’t work.

Make sure your headline is effective, clear and concise. It should interest the reader, make them wonder, raise their curiosity, even intrigue them so that they have enough reasons to want to read more.

Make copy easy to read

Finally, to make copy good, it has to be relatable and easy to read. If you’re writing about planting roses for beginner gardeners, for example, don’t make it sound like an instructional material for producing fossil fuel. Read your work out loud – if it sounds like normal speech, then you’re on the right track.

Mind your readers. They are, after all, the end users of your work and they should be able to like what you offer them.

Secret Revealed: SEX and COFFEE KILLS!

 New Discovery: Coffee and Sex Are Killing Some People

Having sex, drinking coffee and working out -- these everyday
activities can cause blood pressure to spike, causing a burst aneurysm
in the brain of certain vulnerable people...

About 2 percent of the population is believed to have an aneurysm, a 
weak spot in the artery wall which is  a balloon shaped swelling in a 
brain artery. Usually  Aneurysms are  too small to cause problems, but

if they grow large they can burst and cause a stroke,  permanent brain
damage or death.

Although the  risk of rupture is small, some brief every day activities
that raise blood pressure and can temporarily boost the risk, according
to a study, which appears in the journal, "Stroke."  The risk appears to nearly double in the hour after drinking a cup of coffee, researchers found.

"We investigated those factors that were known to cause a short-lasting
sudden increase in blood pressure," says the lead author of the study, 
Monique Vlak, M.D., a neurologist at the University Medical Center, in
Utrecht, the Netherlands. "Other researchers have already described 
that sexual activity or physical exercise are often reported by
 patients to precede rupture, but these potential risk factors were 
never quantified."

Dr.  Vlak and her colleagues interviewed 250 patients who had survived 
a rupture. They were asked if they had been exposed to any of the 30
potential triggers in the past year, the frequency, and if any such
exposures had taken place immediately before their rupture.

Coffee and vigorous sex were the most common triggers, followed by 
nose blowing, straining to defecate, drinking cola, being startled, 
and anger. Coffee was linked to nearly 11 percent of the ruptures in 
the study participants, and vigorous exercise to roughly 8 percent.
The remaining risk factors each accounted for approximately 5 percent
or less of the ruptures.

"This doesn't mean that people with aneurysms need to quit drinking
coffee," says Stanley Barnwell, M.D., a neurosurgeon and stroke
specialist at Oregon Health and Science University, in Portland.

Aneurysms are most common after age 40. High blood pressure, genes, 
smoking and drug abuse are among the many factors that are believed to
contribute to their development. They can also be caused by head 
injuries and infections.

Most small aneurysms experienced by people usually go undetected 
because they don't have symptoms. These cases are usually discovered
by chance --such as a brain scan  following a head injury, for example
 -- and regular check-ups to monitor the aneurysm's growth are 
generally all that's needed.

Dr. Neil Martin, M.D., the co-director of the UCLA Stroke Center,
who was not involved in the study remarked that; "People with larger
aneurysms tend to undergo surgery or another treatment within one to 
three weeks of their diagnosis, so there's no real need for them to 
give up coffee or make other lifestyle changes," 

Dr. Martin says, "Some people aren't healthy enough for surgery and 
must live with the risk of rupture. These patients should quit smoking
and lower their blood pressure,  and it might also be advisable for
them to quit drinking coffee and take a stool softener if needed, as 
the study authors suggest."

"We don't tell patients to stop having sex or having bowel movements 
or exercising," he says.

Even though there usually isn't any warning prior to a brain aneurysm
Experts found some unique factors, such as having sex, drinking coffee
or simply blowing your nose can spark a brain aneurysm.

Ale Algra, a clinical epidemiologist at the Utrecht Stroke Centre and 
the Julius Centre for Health and Primary Care in Utrecht, the 
Netherlands stated, "One of the major reasons we did this study was to
understand better why some aneurysms burst and others don't.

"We wanted to know if there were specific triggers behind these 

In order to identify the possible activities that can prompt blood
vessels to burst in the brain, the team of researchers interviewed
250 patients who had survived one of these dangerous brain attacks.

For the purpose of the study, the investigators asked the participants
about 30 potential activities like smoking, drinking or having sex, 
that they had engaged in shortly before the hemorrhage  occurred as 
well as the frequency of these trigger activities.

8 triggers identified
After a thorough analysis of the frequency and intensity of the 
patient’s exposure to the known triggers, the researchers identified
eight risk factors linked to a ruptured aneurysm.

It was noted that odds of suffering a brain bleed after coffee 
consumption was 10.6 percent, vigorous physical exercise 7.9 percent,
blowing the nose 5.4 percent and  whilst engaged in sex, was 4.3 

The study also found straining to defecate enhanced the danger of
rupture by 3.6 percent, consumption of cola by 3.5 percent, while 
being startled elevated the risk by 2.7 percent.

Lastly, the researchers found that anger enhanced the risk of rupture
by 1.3 percent in someone who already has an aneurysm.

According to experts, all the triggers increase pressure in the chest 
and can cause a fluctuation in blood pressure, conceivably leading to
a popped aneurysm.

Pass it on: Drinking coffee, having sex and blowing your nose 
increases the risk of aneurysm rupture, if you have a brain aneurysm.
A ruptured aneurysm could lead to a stroke.

Dr Sharlin Ahmed, Research Liaison Officer at The Stroke Association 
said, “The rupture of a brain aneurysm is incredibly dangerous. It is

often sudden, without warning and it can cause bleeding in the brain,
known as a haemorrhagic stroke.

“A sudden surge in high blood pressure can increase the likelihood of

an aneurysm rupturing. However, it’s very difficult to determine 
whether the triggers identified in this study are definitely related to
the onset of a stroke as they could simply be put down to coincidence.

“A lot more research needs to be carried out to assess whether each of
the identified triggers could directly cause an aneurysm to rupture.”

Findings of the study are published in the journal 'Stroke.'

What is a brain aneurysm?
An aneurysm occurs at a weak point in the wall of a blood vessel 
(artery [a blood vessel that carries oxygenated blood away from the
heart to the body.] ) that supplies blood to the brain.

Because of the flaw, the artery wall bulges outward and fills with
blood. This bulge is called an aneurysm.

They aren’t always life-threatening, but serious consequences can 
result if one bursts and spills blood into the surrounding tissue of 
the brain.

This is called a hemorrhagic (or bleeding) stroke. A ruptured cerebral 
aneurysm can cause permanent brain damage, disability, or death.

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