How to Write Magnetic Headlines
Your headline is the first, and perhaps only, impression
you make on a prospective reader. Without a compelling
promise that turns a browser into a reader, the rest
of your words may as well not even exist.
So, from a copywriting and content marketing standpoint,
writing great headlines is a critical skill.
Here are some interesting statistics.
On average, 8 out of 10 people will read headline copy,
but only 2 out of 10 will read the rest. This is the
secret to the power of your title, and why it so highly
determines the effectiveness of the entire piece.
Remember, every element of compelling copy has just one
purpose to get the next sentence read. And then the
sentence after that, and so on, all the way down to your
call to action. So it’s fairly obvious that if people
stop at the headline, you’re already dead in the water.
The better your headline, the better your odds of
beating the averages and getting what you’ve written
read by a larger percentage of people.
This 11-part series will provide you with concrete
guidance that’ll have you writing better headlines in
no time.Read on...