Whether you are writing an article or an eBook or just about anything else, you hope to gain recognition, fame or money for, or perhaps all three, the exact way not to start, is to choose a topic you are interested in!
You may know a great deal about a certain topic, the truth is, that every human being know how to do something really well, so you start feverishly writing your article or eBook, then you pray that it will be read or that it sells really well. Unless you are extremely lucky, It’s not going to happen.
Any person who does this planned to fail dismally. Many eBooks that have all the characteristics of a good seller, have have failed massively, simply because the writer just assumed that other people would surely want to read about their topic. This could be vastly different from what people actually want to read about. Without research to back up your subject, your project is “dead in the water.”
Simply Give People What They Want
If it were that simple, then how come every writer hasn’t written a best seller? Well it is a whole lot harder to do, than all these so called Gurus are claiming it to be. No one is sitting around out there in cyberspace waiting for a chance to throw money at you, I mean logically speaking why isn’t everyone doing it? The real deal is that these Gurus know that much of what they push or peddle, is yesterday’s big thing and minus the bells and whistles stuff, they’ve got nothing significant to sell you but a pocket full of dreams, stuff which probably never worked in the first place.
What I am saying, is that there are ways available online, to sell out dated, incomplete and even useless stuff to prospective buyers. You see, they are selling an idea of something as opposed to selling an actual working product. this is not a new concept and is not unlike the selling of a “salted Mine” or worthless “mine” back in the days of the gold rush. For those of you who are unfamiliar with the term, I will explain it like this, all that is needed is to scatter a few grains of gold dust around inside the so called Mine. Then find a newcomer or newbie, with cash and sell him the idea of gold.
You will most likely end up with trying desperately to mine a useless piece of land, and when you eventually give up, the perpetrator is usually long gone and busy setting up his next victim or fall guy.You will be exceedingly more wise and successful if you write about a subject that people will really want to read about. This sounds so simple, but happens to be so diabolically true. as the hundreds of thousands of writers of articles and books have discovered to their detriment. Here is an example of what I mean. There are millions of people who want to loose, but, what a huge portion of them really want, is a way to look slimmer. That may not be a great example, since I haven’t actually done the research, but you can see what I’m getting at.
How To Research A Topic
Before you decide on your topic, there are two things you will have to do:
1. now what people want to read about and will be prepared to actually pay money for.
2. Know which of those topics you are an expert about, or can research enough to write about.
What Do You Know Most About?
Believe it or not, as I mentioned above, we are all experts at something. To many, the topic would be obvious, but to others, it just may not be that obvious. So then, how do you start? Write down everything that you have an interest in, or know a lot about. For me that would be copywriting and sales etc., and some of my hobbies would be knife-making, fishing, swimming and reading.
If you are battling to get started on your list, ask your family members and friends what they can come up with, regarding what they feel you are particularly good at.
It may just surprise you to see what they found. They could even possibly give you some new ideas, like you know how to put a keen cutting edge on knives and scissors, or you really have an inspiring way to motivate people.
Just What Do People Actually Want?
Here now, is the tricky part, how to match up what you can write about, with what people want to read.
In the first place, you need to find out what topics sell. Usually, the how to topics sell. They are the ones that motivate and inspire people to reach a goal. The goal might be to make some money
A popular choice could be, How To Make Money Mastering New Skills or Losing Weight or another improved or better way to do A, B, or C.
Right at the top of your list of tools is Word Tracker.com. This great tool has been at the start all of my successful articles and eBooks, because it shows you exactly what people are searching for on Google at any given time. It is a paid for tool but allows you some free initial searches before they expect you to open an account with them. I use their paid for version now, but I started off with the free searches when I started out with my writing career. Needless to say, this is not the only available research tool as you will eventually gain a better understanding of how to fine tune you writing efforts.The information you will be getting from it, will be priceless.
To start with, type only the word “tutorial” into the keyword space bar and do a search. Remember to type the word tutorial only at first. This will give you a wider search result.
Search results of 30,000 daily searches for of the items is good. In actual fact, there will a lot more than that, but because we are using the free version of W.T. you only get to see the top 100 results. Now you have a list of topics, that you know for sure, that people want to read. Like I said, Word Tracker is not the silver bullet for writing top class articles and eBooks, but it is an exceedingly better place to start.
You also need to see what the competition for your choice of topics is like, for example, if one of your topics shows 120 daily searches, that is an ample amount of people interested in finding more about your topic. This would be a clear indicator, that an article or eBook is needed.
Next, do a Google search, (not a Word Tracker search) for that same topic, and see what comes up.
What To Check For On A Google Page
Look at the top of the list of webpages, and in particular, the first ten (top 10). You need to check if any of them are offering an eBook or Pdf. Using an example again, Look at the top of the page just below the search bar, it may reflect a total of thousands or even millions of searches and no books written on the topic. This is good, but I prefer to work with lower figures, say up to 500,000.people searching for the topic globally.
Next, open each one of those top ten websites, one at a time, and see what their overall quality is like and ask yourself, if you could possibly compete with them or not.
Finally, check to see if any of them are:any “.edu” sites among them. if so, do not use that topic, but choose another topic from your list and start writing with confidence. Above all have fun.
I have been approaching midlife for several years now; so naturally, it only follows that I have been approaching midlife crisis as well. Last week, midlife crisis and I collided head-on.
I don’t know whether it’s worse to approach midlife crisis as a single male with no dependents (as am I) or as a married father with three young daughters (as is Tom, my former college roommate). Tom loves his family with all his heart. But he tells me that watching all three daughters reaching puberty at the same time is like watching a tremendous left-hook coming at you in slow motion – with absolutely nothing you can do about it. (Wait till they reach college-age, Tom!) Nonetheless, my experience last week transcends all that.
I was visiting the campus of my alma mater, the American University (AU), in Washington, D.C. I hadn’t been there in several years, and I must admit, I was easily lost amid the ivory towers and massive parking lots. So while I was at the campus store to buy some T-shirts, I asked the cashier to where they had moved the college of business. I wanted to drop off a note to my old Business Law professor, Mr. Brenner. I wasn’t a business or law major, but I took Business Law anyway. I forgot why. Anyway, the only thing that I remember about Business Law is that Sonny Jurgenson is the best quarterback in the history of the Washington Redskins. (We talked a lot about football during Business Law.)
Actually, all these years later, I do remember a lot about business law; Definition of fraud: “Intentional misrepresentation of a material fact, leading a person to suffer as a result.” And the legal components of a contract…. (too much detail, huh?)
Anyway, Mr. Brenner was terrific!
The student behind me in line offered to show me where the college was now located. So out the door we went: me and Chris, my new campus escort. While walking across campus, I told her that I had been a student at AU many years ago. She asked when, and, being somewhat self-conscious about how long ago it actually was, I told her that I had been a freshman at AU “Oh, back in the fall of ’32 or ’33 – I’m not sure – it was the year of the drought.”
She nodded her head, understandingly. She believed me! Ouch – one heavy blow to the heart.
No, I told her, it was the tail end of the Vietnam War. Her eyes lit up; she said, “Oh yeah? Tell me about it!” Now, I love my old college stories, so I eagerly relived for her the days of the riots and demonstrations. I attended some, but I never organized any. I never smoked pot, nor did I ever inhale. (Hey, I’m trying to maintain my political viability here.) I told her about the demonstrations down at DuPont Circle and right up the street at the edge of campus. “Pigs off campus! Pigs off campus!” we yelled – as if we actually had any control over what the police would do. I worked for WAMU, the student-run, campus radio station. We issued all our staff members tear gas masks so that we could continue to report the news no matter how bad it got. We looked real strange walking across the campus with our books in one hand and our tear gas mask in the other. Come to think of it, I remember the tear gas masks, but I don’t remember the books.
As I looked across at her, she was clinging to my every word! I was on a roll, and nothing could stop me now. I told her about the all-night vigils at the Washington monument, and the endless petition drives before, during, and after each class. It was exhilarating!
All of the sudden, I looked at her eyes, lost in fascination and bewilderment, and I realized that I wasn’t telling her “what I did for summer vacation”; I wasn’t describing some ordinary personal episode of my life. I was telling her about… history. She exclaimed, “Oh wow! I had heard about some of that, but I was only three years old at the time.”
Ouch – one more painful blow.
This polite, mature, seemingly adult contemporary, every bit as tall as I was, was telling me that she was still in diapers while I was attending college. Can this be true? Is anyone walking around a college campus really that young? Grinding salt into the wound, she said, “I think my parents were around then, but I guess they’re not old enough to remember much about it.”
Ouch – that was the final blow.
“Gee, this has been great fun, Chris, but come to think of it, Mr. Brenner is probably dead and buried by now. I think I’ll just head on back to the nursing home where I belong.”
When I got back home, I looked in the mirror and noticed a whole patch of gray hair that I swear hadn’t been there that morning. I decided that I’d finally reached the stage in my life when it was futile to try to pluck them out one by one anymore.
Midlife crisis had overtaken me.
Your headline is the first, and perhaps only, impression you make on a prospective reader. Without a compelling promise that turns a browser into a reader, the rest of your words may as well not even exist. So, from a copywriting and content marketing standpoint, writing great headlines is a critical skill. Here are some interesting statistics. On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest. This is the secret to the power of your title, and why it so highly determines the effectiveness of the entire piece. Remember, every element of compelling copy has just one purpose to get the next sentence read. And then the sentence after that, and so on, all the way down to your call to action. So it’s fairly obvious that if people stop at the headline, you’re already dead in the water. The better your headline, the better your odds of beating the averages and getting what you’ve written read by a larger percentage of people. This 11-part series will provide you with concrete guidance that’ll have you writing better headlines in no time.Read on...